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SEO Tips For College and Univrsities | SEO Expert -Yubraj Rana Bhat

SEO focus areas for colleges and universities

For marketers in the education vertical, columnist Janet Driscoll Miller provides some helpful tips to get your site optimized in time for admissions season.

July typically means a new fiscal year for colleges and universities, bringing with it new marketing plans and goals for the upcoming educational year. Where does SEO fit into your higher education marketing plan this year? Hopefully, right at the top.

Earlier this year, Chegg Enrollment Services and the National Research Center for College and University Admissions (NRCCUA) conducted a survey of 726 high school students researching universities. Online searches ranked as the top method used by prospective college applicants to discover universities and programs, and the second most popular method used both during and after the admissions process.

However, higher education faces its own set of unique challenges for SEO. University websites are often segmented by school, program or department. This can result in many contributors to the SEO process, often without a singular roadmap to follow across the organization. Additionally, it’s not uncommon for the university’s IT department to own web development, sometimes creating a backlog for technical SEO changes that need to be made.

I’ve worked with many colleges and universities on SEO, and the problems can certainly be unique compared to other industries. I recorded a webinar about those challenges earlier this month, and I pulled out the primary points to share. As you begin to prioritize your higher education marketing plan and the specific SEO tactics you’ll tackle this upcoming year, here are the seven top areas that I see as some of the greatest challenges in SEO for universities, and also the areas that need the most attention.

1. Perform an SEO audit

Before you can improve on your organic rankings, you have to first understand what needs to be done. Performing an SEO audit will help you to identify and prioritize tactics. That’s especially important when some of the tactics involve technical site changes that involve the IT department. Often a university IT department will have a backlog of requests and site changes.

Tools like Screaming Frog, ahrefs, SEMrush and Deep Crawl provide measurements on a variety of SEO ranking factors and are helpful to ascertain the SEO health of your website.

2. Think ‘mobile-first’

Google has announced that in the coming months, it will be implementing “mobile-first” indexation. Essentially, this means that the mobile version of a website, rather than the desktop version, will be considered the default version for Google to create and rank its search listings (even for desktop users).

This shift to mobile first may pose a problem for universities — often, multiple websites and content management systems are pulled together under one overarching domain. That often means that some parts of the university’s website may be mobile-ready, while others are not.

Remember, too, that Google’s mobile-friendly testing tool works on a page-by-page basis. So don’t trust that just because one page of your university’s site is mobile-friendly, all of them are. Make sure mobile is prioritized for your site this year.

3. Review your keywords and how you’re integrating them into site content

While there are many areas of the university website that may be outside your control, most marketing departments do control the site’s content.

It’s not uncommon for colleges and universities to name a degree or program with a brand name that might not match the search keywords a prospective student will use in a search query. And while Google is getting better at semantics, it’s not perfect. Help Google learn the connection by integrating keywords and brand terms.

For example, my own degree is actually in “Human Communications” from James Madison University. What does that mean? Over the years, I dropped the word “human” from the degree on my resume because it confused so many people. The intent of the university had likely been to separate mass communications (journalism and the like) from other communications (public relations, alternative dispute resolution). But if I were a student today searching for a degree in public relations, would I know to use the term “human communications?” Would Google know that human communications and public relations degrees are the same?

Consider the terms you’re using on the page. Even if the branded degree is “B.S. in Human Communications,” you can write content that incorporates important keywords that define the degree, such as “The Bachelor of Science in Human Communications is a degree incorporating public relations and corporate communications.”

Other programs and degrees may need regular keyword review because the terminology changes over time. Google reported that 15 percent of queries last year were queries that had never been seen before. That’s nearly a million new, unique queries every day! Consider reviewing and revising your keyword list annually.

4. Remedy duplicate content

Websites often inadvertently create duplicate content, but it’s important to recognize duplicate content and indicate to Google which version of the content you want to be displayed in organic search results. There are three common culprits I find on university websites that create duplicate content: secure protocol, URL parameters, and blogs.

Google has indicated that using secure protocol can give a website a slight edge in the organic search rankings, so many sites have already implemented it. However, some sites forget to redirect the non-secure version (HTTP) to the secure version (HTTPS). HTTP and HTTPS appear as two different URLs to Google; thus, if it finds both versions, then both may be indexed and ranked, creating duplicate content.

Another problem with URLs is parameters. Here’s an example of JMU’s donation page:

Notice how the URL is the same except for the “dids” parameter. Google identifies each URL with a unique parameter as a unique page. In this case, JMU is using the dids parameter to determine the program that the donor specifies that the donation is given to. It’s the same page with just the donation recipient changed. Dids 288 is the Future Fund while 188 is Finance and Business Law Department Endowment and 426 is the Wolla Scholarship.

This can become a problem if one of these URLs ranks above all others; it could unfairly skew how donations are received by various recipients. By identifying parameters to exclude in the Google Search Console, this problem can be easily fixed, or even avoided altogether.

Blogs, too, can lead to duplicate content. Take this example from UVA’s Darden School of Business. Darden has 10 blogs — some run by the school, some by professors, and some by students. Sometimes blog posts might be copied and used on multiple blogs on the site because each blog has a unique audience, and a piece of content might resonate with multiple audiences. For example, a piece titled “UVA Darden Strategic CFO Roundtable Tackles Impact of Trump Administration First 100 Days on Business and Society” appearing on the Institute for Business in Society blog at Darden also appears on the news section of the Darden site, creating duplicate content:

In this case, the canonical tag should be used to identify the piece of content that should receive the SEO benefit and be the version ranked by Google.

5. Address page load speed

Page load speed is a ranking factor for Google and has been for many years. One of the more common issues affecting page speed is image size. It’s not uncommon for university websites to have multiple people adding content, including images, to the site. However, not everyone who is uploading images is also optimizing them for the page.

The example above shows two images. The image on the left is only 194 pixels wide. It’s the actual image size of the image file that loads on that page. The image on the right is 783 pixels wide and has a file size of 143K. If the image were resized to fit only the 194 pixels needed, the file size would be reduced by 88 percent.

Taking the extra step to resize images can go a long way to help improve page load time, and it’s something that university marketers often can control. Free online tools like Compressor.io can help you resize images quickly and easily without sacrificing image quality.

Also try Google’s newly revised Test My Mobile Site tool, which tells you how fast your mobile pages are loading and how you compare to others in your industry. Google will even send you a report with specific recommendations on what to fix to improve mobile page load speed.

6. Optimize your linking

Inbound links are typically the most difficult type of link to attain but can hold great value. Unfortunately, when sites are redesigned or degrees or programs are changed or removed, it can create broken links. External links that once pointed to a live page are now broken, and those inbound links are lost for SEO. Or are they?

I recently wrote an article about link reclamation — reclaiming your broken inbound links. Link reclamation represents an incredible opportunity for many sites to regain valuable inbound links quickly by just fixing the broken links. What impact can it make? I recently ran a broken links report for Virginia Tech using Ahrefs. While Virginia Tech boasts nearly 8 million inbound links, it also has over 400,000 broken inbound links. By reclaiming its broken backlinks, Virginia Tech could increase its inbound links for SEO by 6 percent.

7. Measure, assess and understand SEO value

SEO requires a lot of effort and addresses many aspects of your site. How do you know if your efforts are resulting in positive outcomes? Analytics is a great place to start. It’s important to measure beyond the page view if you can and examine how organic traffic is responding to calls to action on your site. Set up goals and review how organic traffic meets those goals.

With university sites, it’s not uncommon to find many third-party tools, such as application processing, integrated with the website. In most cases, these third-party tools don’t allow for Google Analytics tracking code to be added to the pages within the tool, such as pages of the online application process.

Consider creating an event goal in Google Analytics to track when a visitor begins the application process and tracking a pageview goal for the page the applicant returns to on your own site once the application is submitted. This will allow you to parse how many applicants start the application process and how many finish and even allow you to provide retargeting ads to those that do not initially complete the process.

#source:Searchengineland

Free High PR Directory Submission Sites Of 2017 - SEO Backlink Generator

Directory submission is the process of adding your website to a relative web directory for free. These sites are best for getting the higher traffic and makes search engine visibility. Submission of websites in do-follow directory sites helps in boosting your websites and improves your site ranking in search engine results.Directory submission helps to Get More Traffic and More Backlinks Too.

These sites are with PR (pr 9, pr 8, pr 7, pr 6, pr 5, pr 4) through which you will get quality backlinks. While submitting your websites to these directories, you should be careful about the Google Panda, Hummingbird and Penguin algorithm. If you submit your website in large volume then the algorithm can decrease your site appearance. Listing a website in high-rank do follow websites will help to improve your site rank and online presence.

http://www.bocaiw.net/submit.php
http://www.submit-url.org/addurl.php
http://asepag.org/submit
http://www.informationcrawler.com/submit.php
http://www.webzveno.com/submit.php
http://directoryfever.com/submit.php
http://www.aresdirectoryresource.com
http://www.zexro.info/submit.php
http://www.add-page.com/siteadd
http://www.piseries.com/index.php
http://www.tctco.com/submit.php
http://www.abstractdirectory.com/submit.php
http://www.directorylist.me/submit.php
http://www.10stardirectory.com/SubmitLink/getSubmitedRes
http://www.abstractdirectory.com/submit.php
http://www.realplayerlive.com/submit.php
http://www.revusa.com/submit.php
http://www.domico.info/submit.php

Top 60+ High PR Free Article Submission Websites of 2017

After all, changes that search engines have gone through over the past few years, you might think that article submission websites and article marketing are no longer of use. Actually, Google’s Hummingbird algorithm, along with other major search engines, still reward links gained from article directories. Submitting articles to directories has many other benefits as well. Article submission can help you to:

• Showcase your expertise. Articles that share valuable information about your industry will help you gain trust from future clients and build your brand. By sharing expertise and publishing to article directories, you will begin to be seen as a resource and a go-to person/company in your field.

• Improve your page rank with relevant backlinks: Google likes to see links to your website content from relevant and highly trafficked websites. Directory sites fill the bill–and the links at the end of each of your articles will in drawing more traffic, giving you more credibility with search engines.

• Quickly boost natural search rankings: Other types of content marketing will help you in natural search, but article submission websites can make a difference much faster than merely publishing to your own website and social media. Article submission tools and services as a code to be easily indexed by Google and other search engines.

• Increase your website traffic: The more you publish online, the more often you have an opportunity to show up in search results. When your audience reads your article–if it’s useful and interesting to them–they’ll be motivated to click the link and visit your website in droves.

• Bring in leads: All the increased traffic you get will be guaranteed relevant, of course. With your widely distributed articles, you’ll attract not just “random” traffic, but people already interested in your industry, product or service and impressed by your expertise. These are hot leads.

• Get long-term value from permanent links: As long as your topics are relevant, your article will continue to be found on the highly trafficked directory sites and keep sending you traffic into the future.

Convinced? Now check out our list of 100 free article submission sites below. The list was compiled with PageRank being the first determining factor combined with the Alexa Ranking being the second factor from highest to lowest.

EzineArticleshttp://ezinearticles.com/Submit your high-quality, original articles for more exposure, credibility, and traffic back to your website.
There is a minimum word count for the Article Body, 400 words.
PR: 6   Alexa rank: 11,318Contact: http://ezinearticles.com/contact.html

BusinessKnowHowhttp://www.businessknowhow.com/Small Business Strategies & Ideas That Work! Focuses mainly on the business articles.
PR: 5    Alexa rank: 31,710
Contact: http://www.businessknowhow.com/feedback.aspx

ArticleCityhttp://www.articlecity.com/article_submissionCategorised by different relevant sections and thousands of articles are being published daily. One of the best stop for many marketing publishers.
PR: 5       Alexa rank: 233,902
Contact: http://www.articlecity.com/contact/

ThreadWatchhttp://www.threadwatch.org/A platform where users can submit articles on different categories and gain traffic to their respective blog or web pages. Mainly used for marketing articles.
PR: 5     Alexa rank: 659,871

ArticleBizhttp://www.articlebiz.com/Maximum article exposure, reprintable article contents. Articles are differentiated with major categories and users can submit to a vast number of topics.
PR: 0    Alexa rank: 210,908
Contact: http://www.articlebiz.com/contact_us/

free website directoryhttp://www.freewebsitedirectory.com/A human edited web portal with links and listings for several hundred thousand websites – all categorized in an easy to browse manner.
PR: 4   Alexa rank: 27,051
Contact: http://www.freewebsitedirectory.com/contact.php

A1Articleshttp://www.a1articles.com/If you are looking for a way in which to share your knowledge, desires, and thoughts or are looking for a way in which to quickly promote your site and/or business for free, A1 Articles may be the solution in which to do this.
PR: 4     Alexa rank: 39,709 
Contact:http://www.a1articles.com/contact.php

ArticleGeekhttp://www.articlegeek.com/Provide publishers, editors, and webmasters free website content in the form of copyright free articles!
PR: 4    Alexa rank: 111,980
Contact: support@articlegeek.com

Too boringhttp://www.tooboring.com/The articles should have links to your site or resource. Manually look at each article and if too many links are included they’ll trim accordingly.
PR:4     Alexa rank: 7,285,817
Contact: tooboring@gmail.com

SooperArticleshttp://www.sooperarticles.com/Content sharing platform where writers get the chance to reach their readers.
PR:3   Alexa rank: 68,313
Contact: http://www.sooperarticles.com/contact-us.html

ArticleTraderhttp://www.articletrader.com/ArticleTrader is a free article database. This means that as a website owner or e-zine publisher you may re-print the article(s) from the Article database subject to the terms and conditions.
PR: 3    Alexa rank: 1,237,350
Contact: support@articletrader.com

ArtiPothttp://www.artipot.com/Artipot provides a convenient place for authors to post their articles on a wide variety of subjects. Each article is reviewed by a human editor before being included in the directory to ensure its quality.
PR: 3   Alexa rank: 81,665
Contact: http://www.artipot.com/info/contact.htm

PubArticleshttp://www.pubarticles.com/Provides free tutorials and articles submission service, our users can publish their articles as soon as they post.
PR:3   Alexa rank: 144,984

StreetArticleshttp://www.streetarticles.com/Another growing content submission page where people can submit articles in different sections with thumbnails.
PR: 3     Alexa rank: 357,435
Contact: http://www.streetarticles.com/home/contactus

ArticleSpherehttp://www.articlesphere.com/Free article directory or hub that brings web visitors, writer/authors and publishers/webmasters together.
PR: 3    Alexa rank: 224,536
Contact: info@articlesphere.com

ABCArticleDirectoryhttp://www.abcarticledirectory.com/Online article directory/article search engine for people that need relative, specific information.
PR: 3   Alexa rank: 557,735
Contact: http://www.abcarticledirectory.com/contacts.php

ThePRhttp://thepr.com.au/You can find interesting and useful information on most popular themes and you can also publish your own text with an interesting content, after registration.
PR: 3    Alexa rank: 275,145
Contact: http://thepr.com.au/?page=contact

SmallBizarticleshttp://www.smallbizarticles.com/Small business articles and business information
PR: 2    Alexa rank: 4,925,145

Dime-Cohttp://www.dime-co.com/
Online information article and video article network
PR: 2  Alexa rank: 839,609
Contact: http://www.dime-co.com/help/

ArticleBlisshttp://www.articlebliss.com/Upcoming website on content submission and related articles.
PR: 2 Alexa rank: 1,349,662
Contact: http://www.articlebliss.com/contact.php

eArticlesOnlinehttp://www.earticlesonline.com/Yet another place for submiting marketing related articles, but has got less competance.
PR: 1    Alexa rank:  324,423
Contact: admin@earticlesonline.com

1ArticleWorldhttp://www.1articleworld.com/Yet another emerging content publishing place where you can post your marketing related articles.
PR: 0  Alexa rank: 1,186,315
Contact: http://www.1articleworld.com/contact.php

Paid Article Submission Sites

Amazines.comhttp://amazines.com/Has a once off registration fee of $9.99. Then offers free articles, free web content, and free article feeds which are submitted by the network of quality registered authors.

PR: 4    Alexa rank: 233,111
Contact: http://amazines.com/contact.cfm

RlRousehttp://www.rlrouse.com/For a lifetime cost of $49.95 this directory provides hundreds of links to hand-picked companies and websites in several categories. You’re sure to find the products or information you’re looking for there!
PR: 4    Alexa rank: 264,727
Contact: customerservice@rlrouse.com

Sites For Publishing Original Content

InfoBarrelhttp://www.infobarrel.com/Community of writers who spend øπltheir time creating amazing content geared towards helping readers either educate themselves or solve a problem.

PR: 4   Alexa rank: 12,589Contact: http://www.infobarrel.com/contact_us.php

ArticleAlleyhttp://articlealley.com/Publish professional web pages about your favorite topics. Offer an easy way to publish your work and attract readers. Have a community of more than 500,000 authors
PR: 4      Alexa rank: 24,849
Contact: http://www.articlealley.com/contact.php

ArticleCubehttp://www.articlecube.com/Online article search engine and directory for both publishers and authors. With ArticleCube you can search a major article directory on the web.
PR: 4   Alexa rank: 118,676
Contact: feedback@articlecube.com

How to Verify Wordpress Sites On Google Seach Console (Webmaster Verification ) ?

When you start your blog, you need to to take an important step to let Google know about blog.
In this article, you will learn how to add your WordPress website to Google Search Console. There are thousands of guides telling you about SEO optimization.
This is the first step to start the SEO.  Google Search Console is a way to talk to search engine and Google Search Console will provides the full detail about your website.
From all the security checks to all the different errors, it is the best way to drive organic traffic to your website but the first step is to submit to it.
Only after verification, you will be able to handle your site in Google Seach Console.

How  To Add Your Site in Google Search Console ?

Google has given many options to add your site in Google Search Console . Let me guide you.

Step 1:- After you log in to Google Search Console with your Google account. You will see an option on the right hand top  add a property.Click on that button.
A site is considered a property in Google Search Console.

Step 2:- A Popup will come asking you to type the URL of your website and add.

Step 3:- It will take you to a page where you will see an option to verify your website. You can either download an HTML file and upload it to the WordPress directory or use other methods.

The recommended method is to use the HTML file. Just download that file to your computer and go to the cPanel of your web hosting account.

Go to cPanel>>files>>file manager>>upload the file using the “UPLOAD” button from the navigation menu shown below.

choose the file from your computer and upload it. After uploading, verify it by clicking on the button in the Google Search Console.

Alternate Methods.

Instead of doing it from the cPanel, you can use another method. Click on the “Alternate methods” and you will see many options.

The most effective one is to generate “HTML tag” and put it in the <head> tag of your website.

It will be a meta tag consisting the code for your website.

To add it on your website head, either you can use a plugin or add it manually in the header.php file of the theme. as shown in pic below.

After adding, click on the verify button and it will get verified.

There are many other options mentioned on the same page. If you have already installed Google Analytics on your website then the same account can be used.

Even your domain provider account can be used.

Add Your WordPress Website To Google Search Console Using Yoast SEO Plugin.

So many users are there who depend on the Yoast SEO plugin for their website’s SEO.

If you also using this plugin, you would be happy to know that your website can be verified from that only.

When you use the HTML tag method, you get a <meta> tag to add in the head section of your website.

Let me give you an example of the code.

<meta name=google-site-verification” content=”verificationcode” />

You just have to code only the “verificationcode” and paste it in the plugin.

Just navigate to SEO>>Dashboard>>Webmaster Tools and paste that verification code in the Google Search Console field.

Save the settings and verify it by using the verify button from verification page from Google Search Console.

Now, you can see the growth of your website using Google Search Console.

To optimize your website for SEO, you have to add your website sitemap to Google. There are many plugins which generate it. And if you’re using Yoast SEO, no extra plugin is required.

Can you now add your WordPress website to Google Search Console?

You have seen many verification methods in this article, you can use any of them.

Some people don’t feel comfortable with the cPanel so they can skip the first method. Adding the meta tag is easy but can be tricky.

The easiest method is to copy the code and paste it to the Yoast SEO plugin. If you use any other SEO plugin, there are other options too.

What’s your choice to add your WordPress to Google Search Console? If you face any problem, feel free to drop a comment.

SEO TRAINING IN NEPAL | SEO SPECIALIST NEPAL

SEO (Search Engine Optimization) is a technique used to improve the visibility of a website in search engines. SEO training is essential for people who want to promote their product or services via the internet. The practice of launching a website for enhancing a business is rapidly increasing globally including our country Nepal. This practice dynamically broadens the range of potential customers and expands the business in national as well as international context. Also, an appropriate way of search engine optimization is becoming equally important to reach out to the customers ahead of the competitors through the search engines.

IT Service In Nepal provides SEO Training in Nepal with a motive to help business organizations and individuals to get to their potential customers. Our SEO training is devised in such a way that you can see the effect in real time. Moreover, we teach you some of the important SEO tools that when applied shows the statistics of a website. These statistics will help you to judge the website performance in search engines. You will get an opportunity to apply all the SEO techniques practically during the course.

There are a lot of resources online where we can find information regarding SEO. However, learning these techniques may not be sufficient. One needs to know how to apply the SEO techniques. Furthermore implementing the raw knowledge can adversely affect your current rankings. Therefore it is always better to consult with an SEO expert or to participate in SEO training before implementing SEO in a website. SEO training will not only provide knowledge on applying SEO techniques but also give insights on the unethical practices which need to be avoided. Bad practices are referred as ‘Black Hat SEO techniques’ and are practiced by hackers to gain quick financial output rather than by increasing human viewers.

Search engines change their ranking algorithms in regular intervals. Based on those changes, they update their SEO guidelines and prescribe best practices to developers. We continuously revise our course syllabus according to the latest changes.

We have a special offer for people who join SEO training. We will do a free assessment of your website performance in Google and other search engines. 

SEO Training can be summarized on the basis of the following techniques.

• Importance of Search Engines
• Major search engines
• How search engine works
• On page optimization techniques
• Off-page optimization techniques
• Using SEO tools

OBJECTIVES

• To enhance SEO knowledge and skills
• To gain knowledge on various SEO tools and techniques
• Be updated with the latest SEO practices
• Develop the best SEO strategy for the website
• Improve visibility of the website in major search engine.
• Implement SEO techniques to rank higher than competitor website.
• Research on the best keywords and phrases to appear in search engines.

WHO CAN JOIN SEO TRAINING?

• This course is best suited for a candidate seeking a career in IT Companies as an SEO expert.
• Web Developer can join this training to gain knowledge of SEO and implement SEO techniques in client’s website.
• Website owners who don’t have enough budget to hire an SEO consultant.
• People who are interested to learn SEO
• Website designers and Developers, webmasters and web practitioners.
• Those who want their website to rank higher in search engines.

Prerequisites: The course can be undertaken by students who have a basic understanding of how the website works. 

SYLLABUS

MODULE 1: SEO COURSE OUTLINE

• General principles of search engines
• Google search results
• Keyword density
• Page Contents
• Pagerank
• HTML code
• Meta tags
• Title tags
• URL normalization
• Alt tags and its importance
• Anchor Texts
• Link building
• Google Webmaster Tools
• XML Sitemap
• Robots.txt and its use
• .htaccess and its use
• tracking visitors
• Using blog for promotion

Project work

After completion of SEO training, students will try to optimize websites in major search engine like Google, Yahoo, Bing. Students will make use of different tools and techniques during website optimization.

It is very important for websites and companies to optimize their website in search engines to generate more and more business from their websites. Hence, SEO is a very high demanding job in the market.